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Top SEO Tips to Enhance Online Business Performance

There are many advantages of operating an online business, and that is why many businesses are migrating to the online and digital platform at a high rate. There are no restrictions whatsoever because you can trade in all parts of the world where you have clients. However, having an online presence does not guarantee improved business performance, and you must be tactical in operation to get the most out of online businesses. One of such techniques is the use of Search Engine Optimization which if utilized correctly, ensures that your business site gets a top ranking over other businesses dealing in the same products. The following steps are crucial in improving your SEO ranking.

Frequent content update – You need to update the information on your business site regularly. Most browsers use frequency of content update to rank websites, and you will be at an advantage point if you do it. Clients are always searching for informative and meaningful contents and therefore, do not update irrelevant information that does not add any value. For instance, a financial management company can create content on financing tips while that dealing with propane can write benefits of using the gas. Professionalism is crucial because clients will know that they are dealing with a competent person.

Keywords and phrases – Take some time to be in the position of a customer and think about the most probable words and phrases that you can type into a search engine when looking for a product on the internet. These words are significant inclusions in your posts on the site because when a client searches them; your website appears on the top of the page so that he can find the business. Once you have identified the keywords, you can include them in articles on your site. Use 4-5 keywords for every 400 – 500 words. You might find suggestions of keywords on the internet.

Video contents – Some people are easily convinced with videos rather than words because they believe in what they see not what they read. Videos can do this job perfectly because everything is well elaborated and a client only has to watch it to get the point. It is easy to explain a process or the use of a product using a video and therefore, you will convince most people to purchase your products. They are appealing and engage the client.

Mobile view sites – Initially, most websites could only be visible through a desktop, but advancement in technology now enables the use of mobile phones to browse the web. Design your site such that it allows for desktop view and mobile view. If you only have a desktop view, it means that you will not get most clients who use their phones to browse.